News

EMBER Unveils Collective Organizational Identification (COI™):
A Scientific Breakthrough Powering the First Standardized System for Linking Workforce Identity to Business Growth

Where traditional employee metrics fall short, science-backed COI powers measurable business outcomes and lasting competitive advantage—by Building Companies and Brands from the Inside Out™

New York, NY – June 10, 2025 – After nearly a decade of empirical research into the connection between employee identity and business outcomes, EMBER™ today unveils Collective Organizational Identification (COI™)—a groundbreaking scientific metric at the core of its proprietary performance system. COI™ captures the extent to which employees identify with their job, their company, and the brand they represent—as well as how individuals collectively see their success, values, and identity as intertwined with the company’s purpose and performance. Unlike traditional engagement metrics—which often fluctuate and lack predictive power—COI offers a stable, scientifically validated alternative that directly links workforce identity to brand and business outcomes.​..